the analysis of the main population of imported brand consumption

the analysis of the main population of imported brand consumption

Taking consumption as the analytical dimension, the main brand of imported brand consumption is marked by male and female middle-aged and young people aged 26-45. The proportion of white-collar workers and educators and middle- and upper-level income groups is significantly higher than that of the whole station. Compared with Chinese brands and the whole station consumer group, imported brand consumers all have similar demographic characteristics, that is, high-end people, maturer, and higher education and income levels.

The top ten cities in terms of sales volume of imported goods are: Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Tianjin, Suzhou, Wuhan, Chongqing, and Shenyang.