How big is the Russian e-commerce market?
Publish Time: 2018-10-23 Origin: Site
In 2017, 91% of cross-border orders came from China's online stores, 3% from Europe, 2% from the US, and users used 53% of their funds in Chinese online stores, with Europe and the United States accounting for 22% and 12% respectively. This also shows that the lowest price for online shop sales in China is very attractive to Russians.
AKIT's data also shows that the most popular commodity categories in domestic and cross-border online trade in Russia are household appliances and electronics, accounting for 35% and 33%, respectively, followed by fashion and footwear, with 27% and 38% respectively. Today, the growing category of goods in Russian e-commerce is food, including fast food.