Amazon: brands can register at 18 sites

Russell Grandinetti, senior vice President and head of amazon's international consumer business, spoke about amazon's support for the platform brand at amazon sellers conference.

Specific measures are divided into three parts:

1. With regard to brand registration, products can be presented in the best way in 18 sites. Now the platform has been registered by more than 100,000 brands.

2. Brand protection. Amazon will have relevant tools to distinguish the authenticity of products from the manufacturing process.

3. Brand promotion.